JOURNAL

Curating skincare products is an art - both fun, exciting and one that is anything but glamorous, if you consider some of its inherent risks. Over the years, this love  and hunt for the best skincare has become a little obsession.  Here's what I look for when finally deciding which makes it to the "Freia Curated Edits": First impressions (often times) last - perhaps it's how our brain is wired but when it comes to skincare, I tend to agree that your first dance with a product in terms of texture, feel and the entire effect it has on you...

We're stoked to share that our highly popular Scalp Care Shampoo for Men and Scalp Care Shampoo for Women have been reformulated to be as “clean” as it possibly can. It is now sulphate and paraben free while retaining follicle strengthening, growth promoting and voluminising effects that we had always envisioned. The new texture is also more runny for that extra “cleansing” yet hydrating effect. 2-3 pumps works up to a great lather. Also thrilled to introduce our much awaited Freia All-In-One Conditioner which we created to include everything we ever wanted in a conditioner. ➡️ Colour protects➡️Strengthens our follicles ➡️Retains hydration and deeply...

SALE IS NOW ON! Enjoy 30% off YULI skincare collection, click here to shop!  Yuli makes uncompromisingly effective skincare. Its curated collection of clean, next-generation skincare fulfills its vision of creating best-in-class game-changers that offer unparalleled efficacy and revolutionise their category. From high-tech biologically active botanical gel emulsion for cleansing to 100% food-grade antioxidant plant chemistry for lip care, each product is meticulously crafted from the finest botanicals, cutting edge cosmeceuticals, advanced skincare technologies, and optimal concentrations of clinically proven ingredients. Yuli cuts through the trends and buzzwords to introduce a streamlined collection of timeless, visionary products that deliver a superior new-standard of performance....

"But you look just perfect" are words I hear from friends, clients, family BUT when I look at photos (note: not selfies - in a strange way, selfies tend to make you look better even without filters!), I know. Once high, lifted cheekbones, while structurally still there, start to show glimpses of sagginess. Jowls look and feel heavier; my once V face looks more inverted than before. After all, I'm 45 and age does show up - don't get me wrong, I think ageing is a beauty in itself but I have to admit, I'll still want to look the...