JOURNAL

Living in Singapore means facing the sweltering heat all year round, but with the forecast for 2024 predicting even warmer temperatures, it's crucial to prioritize sun protection now more than ever. Here are some ways to arm ourselves against the relentless sunrays.1. Embracing Sun ProtectionWhile enjoying outdoor activities, it's imperative to strike a balance between soaking up the sun and protecting our skin. Sunscreen is our best defense against harmful UV radiation. Whether you're lounging on the beach or working indoors, applying sunscreen daily is non-negotiable. In fact, anyone over the age of six months should use sunscreen daily (yes, you...

For years, our founder Serene has scoured the world of beauty to find a skincare line from Asia. Having tried many Asian-based skincare brands, she preferred the textures, adaptability and multi-functionality that some Western brands offered. K-beauty skincare label, VENN changed all that for her.“VENN is a great addition to Freia’s repertoire of cult beauty lines. I love the thoughtfulness in the multi-functionality that every product offers; the distinct “east-meets-west” perspective that it offers. Call me old school, but I appreciate and relish whenever we pay homage and tribute to our forefathers - traits that VENN lovingly exhibits. As an...

We asked our beauty community to tell us the ONE product that has been their absolute MVP for 2023, and they have spoken! Meet their holy grail products and find out why they are so loved! 💖 View this post on Instagram A post shared by Freia Aesthetics (@freiaaesthetics)   Future Beauty Drops No. 3 Beauty Drops No. 3 is a balancing moisturizing serum made of plant extracts and rich in silk protein for the targeted treatment of unbalanced skin (which can range from troublesome zits and irritable, eczema prone skin). "The one skincare I can’t live without since I got my hands on...

Best Pocket-Friendly Brilliance: Finding Affordable Vitamin C Serums in Singapore The cost of effective products often shadows the pursuit of radiant and healthy skin. However, skincare excellence does not always have to come with a hefty price tag. This shift is represented by the accessibility and efficacy of affordable Vitamin C serum in Singapore, where the practicality of cost meets the proven benefits of this amazing ingredient. Vitamin C is recognized in studies for its role in photoprotection, skin strengthening, and removing hyperpigmented spots. That’s why we decided to dive into the secrets of budget-friendly Vitamin C serums available in...

Meet our newest addition! Floral Lotion No. 1 - a face toner which can be used as a cleanser for very sensitive or intolerant skins. Rich in plant extracts, antioxidants, and moisturizing ingredients, all aimed at restoring the skin’s pH balance, minimizing pores, hydrating and preparing it to absorb active ingredients. Floral Lotion No. 1 is excellent for all skin types and can be used as a refreshing touch at any time, leaving the skin purified, clear and well-balanced. It is also a great option for individuals who have naturally sensitive skin or have sensitivity due to using retinols, vitamin C...