Collection: Ayuna

A native Spanish niche beauty skincare label, Ayuna • Less is Beauty is quipped as a "disruptor" in the beauty industry with its constant innovations and emphasis on sustainability paired with high efficacy. 

Ayuna is committed to simplifying beauty. Akin to how fasting delivers a ton of health benefits, Ayuna nourishes the skin with precision by providing only the fundamental and basic ingredients needed to achieve maximum performance. Founded by Dr. Isabel Ramos (a renowned Chemist) and Begoña Sanjuan, a visionary and trend creator within the beauty and well-being market, both women were bent on finding a "niche" in this competitive landscape. This innate desire propelled them to distill a life-time of knowledge into a modest, discrete yet supremely intelligent collection of formulas.

The innovative use of pre- and probiotics to preserve our skin's microbiome, colloidal acids system to deliver acids effectively into our skin, the "daring" concept of creating a cleanser in the form of a soap to retain the efficacy of active ingredients, and the list goes on. For behind every one of the under-15 Ayuna beauty gems, lies a profound complexity, elegance, sophistication and intelligence — it offers the skin "more" with "less".

The best beauty routine is achieved not when there is nothing more to add, but when there is nothing left to take away.

Each year, Ayuna launches the epitome of their innovation in the limited edition TERRA - where only beauty gems that speak the highest level of innovation get debuted and showcased to the world in naturally pigmented clay jars.

We invite you to experience the eco-luxury landscape of Ayuna, exclusively at Freia.