Our Founders

FOUNDER & DIRECTOR

Serene Seah-Ma is the Founder / Director of Freia Aesthetics and e-commerce store Freia247 and the proud wife of Dr. Harold Ma. Prior to running Freia, her career saw her in the investment banking industry for the past 10 years.

Sharing a passion for skincare products and treatments all her life, Serene finds herself in her element helping women and men look their best at any age and at any season of life; with clinically sound treatments; which she individually develops and creates from scratch. What makes her stand out amongst the rest is her dedication to offering only products and services that she truly believes in - no product or treatment here at Freia is offered without her trial and approval (and it's not easy to impress her). Her naturally warm personality enables her to instantly connect with clients (many become friends) and genuine passion for skincare education are also reasons why she is a growing figure in the skincare community.

 Serene is on a constant obsessive hunt for cult brands just as Dr. Harold Ma is. Cult brands like Future, Pietro Simone, Auteur, Forlle'd, Oumere, SkinBetterScience, advanced skincare such as Skinceuticals (founded out of decades of skin cancer research) and Calecim are used and carried at the spa.

"If we respect our skin's natural ecosystem, listen to what our skin is telling us and learn to read our skin effectively, we are able to decipher what our skin needs and invariably, how to treat it. Having relied on steroid lotions for years, this (simple) revelation has changed everything; allowing me to wean off my dependency on steroids and get in sync with my skin. Age is but a number as I can affirmatively say that my skin today is 10 times better than it was 10 years ago. It's an honor for us to journey with you xoxo"

VISITING MEDICAL DIRECTOR

Dr. Harold Ma is one of Singapore’s most established aesthetics doctors and Medical Director of Freia Medical (established since 2006).

He has appeared many times on National TV and radio and has been interviewed by numerous National Newspapers. Dr Harold Ma also sits on the Advisory board of the Society of Aesthetic Medicine — which regularly holds training workshops, consensus meetings and formulates guidelines for its aesthetic doctor members.

Dr. Ma has one single-minded obsession to bring out the very best in his patients, every time. His clinic has a special interest in hair transplants, hair loss treatments and skin aesthetic treatments. His input allows the team to deepen their understanding of skin anatomy, efficacy of treatments and reading between the lines of products.