RATIONALE #3 The Tinted Serum SPF50+

"Every brand has a hero product. In my eyes, this is undeniably IT. The dreamiest and most beautiful of sunscreens, a beautiful innovation in making a 100% physical sunscreen into the lightness & fluidity of a serum/chemical sunscreen. Its tint is due to melanin which blends into our skin tone naturally. Skin looks elevated, luminous & most importantly, PROTECTED. Try it & thank me later"

The Brilliance Collection 

Brilliance. Inspiration. Illumination. 

The Story 

This hydrating daily serum imparts a radiant, translucent finish while offering advanced solar and environmental protection with our proprietary Zinc Fusion technology. 

Fortified with Skin Identical Melanin and photo-protective metallic oxides, these bioactive pigments are responsible for creating the formulation’s luminescent, non-whitening tint. 

Skin radiance amplified by one unique, light-filled formulation.

The Promise 

• Elicits immediate luminosity with light-reflecting particles.
• Provides solar and environmental protection while rejuvenating skin.
• Strengthens skin integrity and alleviates irritation.
• Calms skin for a more even, illuminated appearance.
• Renewed firmness is realised with a multi-vitamin complex.

The Ritual

Shake well to activate formula. 

Apply to face, neck, décolletage and backs of hands each morning. 

This formulation may be reapplied throughout the day as needed.

The Research

Long have we studied the profound interactions of human skin, sunlight and metallic oxides including Zinc. Found in abundance throughout the human body, Zinc is vital to the health of every cell. Beyond delivering radiant skin and cellular nutrition, topical Zinc Oxide forms a protective shield against sunlight and environmental aggressors. But we’ve gone much deeper with Zinc…

Marking a new paradigm in multifaceted skincare, #3 The Tinted Serum SPF50+ boasts an entirely unique and innovative complex of Zinc Oxide—a powerhouse antioxidant and environmental protector. Our proprietary array of Zinc particle profiles delivers a radiant, translucent finish with comprehensive solar protection benefits, filtering UV, Visible Light and Infrared Radiation. We call this The Solar Constant.